The Saudi Pro League (SPL) is rapidly becoming a major force in global football due to strategic developments. Key European football stars such as Cristiano Ronaldo, Neymar Jr., Karim Benzema, and Roberto Firmino have joined clubs like Al-Nassr, Al-Hilal, and Al-Ittihad. These high-profile transfers are significantly elevating the league’s international profile. Major investment from Saudi Arabia’s Public Investment Fund, alongside the country’s Vision 2030 initiative, is providing the financial backing for these advancements. As a result, league revenues are increasing, sponsorship deals are multiplying, and fan engagement is at an all-time high.
The 2025 NBA All-Star Weekend, held in February, was estimated to have generated a total event value of $429.3 million. This figure includes $328.2 million in total economic...
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