The 2025 NBA All-Star Weekend, held in February, was estimated to have generated a total event value of $429.3 million. This figure includes $328.2 million in total economic impact and $101.1 million in media value. The event attracted over 150,000 fans and featured various activities, including the All-Star Game, Slam Dunk Contest, and Celebrity Game. Local businesses, including hotels, restaurants, and retailers, benefited from the influx of visitors. The economic impact was felt across the host city, with increased spending in hospitality, transportation, and entertainment sectors. Media coverage and sponsorships further contributed to the overall value generated by the event. The success of the 2025 NBA All-Star Weekend underscores the growing economic significance of major sports events in urban economies.
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